Swot Analysis Of Uber - 1125 Words

Introduction Uber is a high Tech company that was founded in 2009. It connects Transportation with technology via a mobile application that can be used with smartphones and users can submit their trip request. Uber services are available in 66 countries and 449 cities across the globe this includes South Africa; currently Johannesburg, Pretoria (City of Tshwane), Cape Town and Durban. There are number of reasons why users love using Uber. It’s because of its convenience and it’s less costly. Uber users are able to choose their ride and set location see the picture of the driver whom they are allocated to together with the vehicle details and they are able to estimate their arrival on time on the map. However Uber is being challenged by†¦show more content†¦Below are the strengths that Uber possess: †¢ It’s a well international recognised brand †¢ 24/7 availability, request a ride any time of day, any day of the year †¢ It has high standards of service, their vehicles go through inspection and they have to be of a certain standard â€Å"road worthy certificate†, quality and below a certain mileage. Their Drives are carefully selected meaning they must have no criminal record, pass an eye test and have a verified SA drives licence. †¢ They have a rating system for their drivers †¢ In a country like South Africa with high crime rate, security of payment is essential as holding cash is dangerous therefore In terms of fares Uber uses cashless payment system, which means that customers are not required to hold cash for the purposes of paying for the trip as the application deducts the cost of the trip directly from the customer’s bank account. Uber’s transparent, standardized way of calculating fares per kilometre which is all available on the app is likely to be appealing to customers. Customers are able to request a quote for a trip before they ride an Uber taxi which allows the customer to know beforehand the cost they are going to incur. Weaknesses †¢ Uber has other other competitors like Taxify and Traditional taxi cabs and there is nothing stopping the drivers/customers. They look for cabs in one app and switch to the other in case of any delay/surge pricing from joiningShow MoreRelatedSwot Analysis : Uber Is A Transportation Network Company1783 Words   |  8 PagesOverview Uber is a transportation network company, providing a smartphone application that connects drivers with people who need a ride (Bloomberg, 2017). 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